R;pple addresses the lack of intervention and instead provides an immediate, vibrant display on a user’s device once they have been flagged as searching for online content relating to self-harm or suicide. R;pple is an online nudge technique which consists of a powerful message of hope, as well as providing a selection of mental health support resources in a range of different communicative options (call, text, web chat, self-help app, pocket resources). Through R;pple, individuals feeling despair and researching harmful content will be urged to instead seek mental health support they deserve and need in a way that works best for them.
Alice Hendy (CEO of Ripple) tragically lost her brother, Josh, on the 25th of November 2020 from suicide. Josh was her only sibling and sadly passed away too soon at just 21 years of age.
After examining Josh’s phone and laptop following his death, Alice found that Josh had been researching techniques to take his own life online. The content available following a harmful online search is far too readily available and fails to provide enough intervention between a user searching for harmful content and the subsequent display of the search results.
For more information and to download the software please visit their website HERE