Simon Blake OBE joined MHFA England as Chief Executive in October 2018, leading the organisation to achieve its vision of normalising society’s attitudes and behaviours around mental health, through training one in ten of the population in mental health skills and awareness. As well as Chairing SASP he Chairs the Dying Matters Campaign based at Hospices UK and the Headspace International Advisory Board. He is also a Companion of the Chartered Management Institute. He is a writer, campaigner and trainer and was awarded an OBE for services to the voluntary sector and young people in 2011. He enjoys running, equestrian eventing and his dog.